About DemoSite2
DemoSite2 is an independent digital magazine founded in 2019. We publish clear, carefully reported journalism about the world, technology, business, society and the everyday decisions our readers make, from buying a car to planning a trip.
Our mission
Too much of the internet is built for the scroll, not for understanding. We started DemoSite2 because we wanted a place where readers could find explainers and features that respect their time: stories that give context, separate evidence from speculation and leave you better informed than when you arrived.
We cover ten sections - World, Technology, Business, Society, Autos, Shopping, Health, Science, Travel and Entertainment - with a small team of experienced editors and contributors based in London, Manchester, Paris, New York, San Francisco, Detroit and Sydney.
What we stand for
- Accuracy first. Every story is edited and fact-checked before publication. When we get something wrong, we correct it openly.
- Independence. Our editorial decisions are never influenced by advertisers. Shopping recommendations are not paid placements.
- Clarity. We write in plain English and explain technical terms so that anyone can follow along.
- Respect for readers. No clickbait headlines, no misleading thumbnails and no intrusive pop-ups.
How we are funded
DemoSite2 is free to read. We are funded by display advertising, which is clearly labelled as "Advertisement" and kept separate from editorial content. Advertisers have no say over what we write. You can read more in our advertising policy and editorial guidelines.
Meet the team
Our writers and editors are listed on the authors page, along with their areas of expertise and recent work.
Get in touch
We love hearing from readers. Send story tips, feedback or corrections through our contact page or email editors@demosite2.com.
DemoSite2 Media Ltd.
71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom